RIM BlackBerry, your future is complicated black

Guide to understand why RIM has a stormy future

RIM (Research In Motion) is one of those companies as Groucho Marx said "out of nothing has reached the highest levels of poverty." In the 90 RIM began as a small Canadian telecommunications company unpretentious. At the turn of the century became the "Mambo Kings" because we were the only ones to provide a system of mobile email in fairly decent when competition was still on ... the era of ringtones.

But while things are not looking good at RIM. The arrival of the iPhone was just the beginning of a chain of events in which it has become clear that, once discovered his particular goose that lays the golden eggs, have been unable or unwilling to evolve. RIM has not maintained the competitive advantage of their service and has not been adapted to the demands of users, ignoring their signals as happened to Nokia.

However, everything has been plunged in recent months. Despite having sales figures and profits have continued to grow above the industry average through 2011, has been in the same year when the first signs of weakness in sales has precipitated panic. The resignation (forced by shareholders) of the two CEO Mike Lazaridis and Jim Balsillie, who were also the founders, has now joined a drain on key technical and management positions that include the handful. Now, try to stop its relentless fall looking for a financial advisor able to find an economical (read: someone to buy). Its shares have fallen 77% over last year and its market share down to breakneck speed due to the low-end Android smartphones that are more versatile and affordable. Loyal patrons are not arguments for maintaining a BlackBerry in his pocket and only those tied to a corporate communication model (such as the U.S. government) and some young people are using it. What has happened to the BlackBerry?

Simply because the BlackBerry has been gradually falling behind. His rough web browsing, the small screen size, the progressive loss of importance of email as a center of digital life and, above all, the inability to attract developers to create an ecosystem of applications (although they have a business potential payment huge) have been more than your functional keyboard or security system. The other benefits such as email and messaging have been matched by competitors. The only markets where they are still attractive BlackBerry are emerging (due to high prices for data plans). So what are the chances of RIM?

This is where analysts are divided. Some opt for the strategic sale of the Blackberry OS. Samsung may be the key if you are willing to invest to maintain a robust mobile platform to reduce dependency on Android (where the purchase of Motorola by Google has not gone down well). The other option, preferred by RIM, would by licensing its patents including especially their most valuable asset, namely the Secured email system both protected for years. Be that as it seems too late to present an alternative attractive enough to reactivate the Blackberry world, who is representing the newly launched BlackBerry Dev Alpha 10.

Development of the new BlackBerry OS BBX or 10 based on QNX is its big bet, but the few that brings significant improvements and backlog-started working on it for 3 years and will not arrive until the end of 2012 - does not seem to be sufficient for analysts. If we add the smack that have stuck with the tablet Playbook, which lacked basic features such as an email manager, it does not seem to improve. Thus, despite the spectacular bid for providing a guarantee of $ 10,000 in sales to the apps developed for BB10 (and they put the difference but) it seems that not many more options to rescue RIM. The time they are exhausted. Hopefully not end up like Palm.

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