Amazon has 50% market share of Android tablets in USA

Best price, a different size and alternative content. The keys to the success of the Kindle Fire.

The statistics are there to be interpreted. And Comscore on the penetration of Android tablets is interesting. On one side we know that Apple still reigns and even recovering positions on Android devices. But is that the Android team have mounted their own war and part of the blame ... the Amazon Kindle Fire.

If months ago stated that the Fire Kindle Android tablet was the most used, and confirms that now accounts for 54.4% of Android tablets in USA. It is the study overall, but it is very significant in a highly fragmented market and taking as reference shows a country like the U.S..

The findings may be several. The first and most obvious is that price matters. $ 199 is less than half of the cost of an iPad and far less than they cost Android brand competitors (Samsung, Motorola, etc.) And Amazon knows it (the Fire is sold below cost by some studies). Second, the size. 7 "may be more or less comfortable but what is clear is that it comes into collision course with the iPhone, does offer an alternative to those who consider excessive the 9.7". And third, content ecosystem. If anything is that Amazon does not have Apple's own books galore. They may not be the paradigm of what can give him a tablet, but when you consider that many people only used to read, browse and view e-mail ... who wants to spend more for nothing?

What seems clear is that direct confrontation against attacking iPhone weaknesses must be addressed and not just trying to copy what he does well, because nobody does it better. Best price, a different size and content enough, this has been Amazon's bid despite which, many users complain of its interface and its low response rate.

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